How to Evaluate a Technology Partner When You're a Fintech Under $50M ARR
The vendor pitch deck won't tell you what you need to know. Here's what to actually look for — from someone on the other side of the table.
Pillar
Strategy
Business framing, AI strategy, competitive positioning
22 articles • Page 1 of 3
Content Marketing Isn't Optional Anymore. Here's Why It Actually Works.
Content marketing has a reputation problem. Too many companies do it badly, so the rest assume it doesn't work. It works — when it's done for the right reasons.
Technology That Fits Today's Org Chart May Not Survive the Next Growth Phase
A company planning to double headcount in eighteen months has materially different needs than one in a consolidation phase. Recommendations that don't account for trajectory create an artificial horizon.
Who Benefits When Someone Recommends a Technology Product to You?
Resellers, referral-fee arrangements, and implementation partnerships all create structural pressure toward specific recommendations. None of these make advice automatically wrong. They do make the discovery phase more important to evaluate.
Tooling Amplifies Your Working Style — It Doesn't Replace It
A distributed async team has different tooling needs than a co-located team running daily standups. Tooling amplifies existing workflows instead of replacing them — and ignoring that is where adoption failures start.
"This Pricing Expires Friday" and Other Reasons to Slow Down
"This pricing expires end of quarter" and "we have other clients evaluating this" are tactics designed to compress the evaluation window on purpose. Good decisions about technology infrastructure don't respond well to artificial deadlines.
Why Platform Comparisons Don't Count as Technology Advice
"Here's how these two platforms compare" is market context. It tells you what each product does. It doesn't tell you which one fits your environment, your team, or your constraints. That requires a different kind of work entirely.
Your Website Is Your Store. Stop Sending Everyone to the Mall.
Every time you post content on social media instead of your website, you're building someone else's asset. Your website is the only digital property you actually own.
The Case for Deep Specialization
Broad service offerings feel safer. They're not. The businesses that grow consistently and command premium pricing almost always have a narrower focus than their competitors.