The Website Mistakes I See Most Often (And They're Not What You Think)
After building websites for twelve years, the mistakes that cost companies the most aren't design mistakes — they're strategic ones.
8 articles
The Problem Isn't You. The Software Just Wasn't Built for How You Work.
A founder kept using the word 'struggling' to describe a routine task. She didn't have a competence problem. She had a product-fit problem — and most people can't tell the difference from the inside.
Parasitic SEO: What It Is, Why It Works, and Why You Shouldn't Do It
Parasitic SEO exploits high-authority domains to rank content that wouldn't rank on its own. It works — until it doesn't. Here's why legitimate businesses should avoid it.
SEO Misconceptions That Are Costing You Money in 2026
Most of what people believe about SEO is either outdated or was never true. Here are the misconceptions I see most often — and what actually works.
When to Fire a Client
The clients who consume the most capacity rarely produce the most revenue. The math on who stays is straightforward. The conversation is harder.
What Client Retention Actually Measures
Retention is often described as a metric. It's actually a verdict — the aggregate judgment of clients who had options, and chose to stay.
What I Got Wrong About Hiring
The contractor-first assumption, the "culture fit" shorthand, and hiring before the process exists. Three beliefs that cost more than the headcount they were meant to optimize.
Running a Business With Your Spouse: What 14 Years Taught Us
Brian and I have been building together since 2012. We're married, we're co-founders, and we share a home office. Here's what actually works.