21 articles • Page 2 of 3
Loss aversion, the finding that a loss feels roughly twice as large as an equivalent gain, quietly sets more of your prices than your spreadsheet does. In Tversky and Kahneman's 1992 refinement of prospect theory, the loss aversion coefficient landed near 2.25, meaning the sting of...
72% of entrepreneurs are impacted by mental health conditions. 77% never seek help. Peer-reviewed research shows detachment doesn't work for founders — but control does.
A company spent nearly a million dollars on failing software and chose to continue. Not because the future looked promising — because the past felt too heavy to abandon.
AI doesn't just reflect training data bias — it amplifies the biases of the people using it. Five cognitive shortcuts that derail technology decisions, and the structured processes that counteract them.
NLP is scientifically contested and commercially overhyped. I've studied it anyway, for years, because the pattern-recognition framework changed how I read every business conversation.
Martin Seligman's research shows resilience isn't a personality trait — it's a skill. Frontiers in Psychology's 2025 study found that founders with higher psychological capital have measurably lower burnout. This isn't motivational content. It's operational infrastructure.
A founder kept using the word 'struggling' to describe a routine task. She didn't have a competence problem. She had a product-fit problem — and most people can't tell the difference from the inside.
I have credentials in marketing psychology, consumer behavior, and positive psychology. Not because I wanted to be a therapist — because I wanted to understand why people do what they do.
Google Analytics tells you what happened. Behavioral analytics tells you why. The difference between the two is the difference between data and insight.
