3 articles
Give people a felt safety margin and many of them spend it. Risk compensation shows up in ABS brakes, MFA, and backup tools alike. The fix is to build so protection is invisible and cannot be traded away.
In a randomized colonoscopy trial, a longer, gentler-ending procedure was remembered as less unpleasant. That is the peak-end rule: memory is built from the peak and the end, not the average. Here is how to design both on purpose.
Loss aversion, the finding that a loss feels roughly twice as large as an equivalent gain, quietly sets more of your prices than your spreadsheet does. In Tversky and Kahneman's 1992 refinement of prospect theory, the loss aversion coefficient landed near 2.25, meaning the sting of...
