Topic

Behavioral Science

2 articles tagged Behavioral Science.

2 articles

Psychology Jul 16, 2026 • 8 min

Why Safer Tools Quietly Invite Riskier Behavior

Give people a felt safety margin and many of them spend it. Risk compensation shows up in ABS brakes, MFA, and backup tools alike. The fix is to build so protection is invisible and cannot be traded away.

Psychology Jul 15, 2026 • 8 min

What People Remember About Working With You Is the Peak and the End

In a randomized colonoscopy trial, a longer, gentler-ending procedure was remembered as less unpleasant. That is the peak-end rule: memory is built from the peak and the end, not the average. Here is how to design both on purpose.