What to Ask Your Vendors About Security
Your vendor's security posture is part of your security posture. When they have access to your systems, your data, or your clients — their breach is your breach.
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Strategy, psychology, engineering, and the patterns that actually compound.
178 articles • Page 18 of 20
What Client Retention Actually Measures
Retention is often described as a metric. It's actually a verdict — the aggregate judgment of clients who had options, and chose to stay.
Internal Linking Is the Most Underused SEO Tactic (And It's Free)
Adding 2-3 contextual internal links per page consistently improves rankings for the linked pages within 2-3 weeks. We've measured it across every client site we manage.
How We Test What Works: A/B Testing SEO Across Platforms and Budgets
We manage many websites across different industries, platforms, and budgets. That gives us something most agencies don't have: a testing lab with real traffic and real data.
The Problem with Generic Tech Recommendations
Seventy percent of technology transformations fail to meet their stated objectives. The failure is rarely the technology itself — it's the gap between what was recommended and what the organization was actually equipped to operate.
Behavioral Analytics: What Your Website Visitors Are Telling You That Google Analytics Can't
Google Analytics tells you what happened. Behavioral analytics tells you why. The difference between the two is the difference between data and insight.
What I Got Wrong About Hiring
The contractor-first assumption, the "culture fit" shorthand, and hiring before the process exists. Three beliefs that cost more than the headcount they were meant to optimize.
Local SEO for Businesses That Operate Across Multiple Locations
Local SEO isn't just for restaurants and dentists. Any business that serves clients in specific geographic markets — including technology studios — benefits from location signals.
Pricing for Value, Not Time
Hourly pricing aligns your incentive with speed and the client's incentive with volume. Value-based pricing aligns both with outcomes. The math isn't close.