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Strategy, psychology, engineering, and the patterns that actually compound.
178 articles • Page 16 of 20
The 2020 SolarWinds breach compromised 18,000 organizations. The attack didn't come through a phishing email or a weak password — it came through a software update. That's a supply chain attack.
Most of what people believe about SEO is either outdated or was never true. Here are the misconceptions I see most often — and what actually works.
Recommending infrastructure that requires dedicated engineering to maintain — to a team with none — isn't a recommendation. It's a liability with a polished interface. The gap between capability and operability is where implementations die.
Gerald Weinberg's research shows that switching between two projects costs 20% of productive capacity to each. Three projects: 40%. Founders run eight simultaneously and wonder why nothing ships.
We run our own servers, our own git, our own identity provider, our own monitoring. Not because we're paranoid — because the math works out and the control matters.
I have credentials in marketing psychology, consumer behavior, and positive psychology. Not because I wanted to be a therapist — because I wanted to understand why people do what they do.
Content clusters and pillar pages build topical authority when each URL owns one question and links on purpose. A pile of posts is not a cluster. Architecture beats volume.
The clients who consume the most capacity rarely produce the most revenue. The math on who stays is straightforward. The conversation is harder.
After fourteen years of tracking analytics across industries and platforms, the metrics that actually drive decisions have narrowed to five. Everything else is noise until one of these five tells you to look deeper.
