What to Ask Your Vendors About Security
Your vendor's security posture is part of your security posture. When they have access to your systems, your data, or your clients — their breach is your breach.
57 articles • Page 6 of 7
Your vendor's security posture is part of your security posture. When they have access to your systems, your data, or your clients — their breach is your breach.
Retention is often described as a metric. It's actually a verdict — the aggregate judgment of clients who had options, and chose to stay.
Adding 2-3 contextual internal links per page consistently improves rankings for the linked pages within 2-3 weeks. We've measured it across every client site we manage.
Local SEO isn't just for restaurants and dentists. Any business that serves clients in specific geographic markets — including technology studios — benefits from location signals.
Hourly pricing aligns your incentive with speed and the client's incentive with volume. Value-based pricing aligns both with outcomes. The math isn't close.
Your data is in four SaaS tools, three spreadsheets, and someone's email. That's normal. Here's how to fix it without stopping the business.
A tool designed for one deployment model behaves differently in another. Where your infrastructure lives isn't a preference — it's a constraint that eliminates options before evaluation even starts.
Production AI has reliability, auditability, and hallucination characteristics that the marketing copy doesn't cover. What to actually evaluate before deploying AI in a regulated environment.
Samuelson and Zeckhauser proved in 1988 that people overwhelmingly stick with the default option — even when alternatives are objectively better. Every product you build inherits this.