Image SEO: What Most Sites Skip
Images are the most commonly neglected on-page SEO asset. They affect Core Web Vitals, accessibility scores, image search visibility, and AI-crawler understanding of your content.
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Zero-Click Search Is Not the Enemy
Zero-click search is not the enemy if the answer box is a citation. SparkToro found 58.5 percent of US Google searches ended without a click in 2024. Measure impressions and branded search, not only sessions.
Three Layers of Analytics: How We Track What Actually Matters
Client-side analytics miss 20-40% of your data. We run three layers — client, server, and behavioral — because no single layer tells the complete story.
How ChatGPT and Perplexity Decide Sources to Cite
How ChatGPT and Perplexity decide sources to cite is retrieval plus a short sourced passage. ChatGPT search may query Bing. This URL holds 1.04 percent share of that query in Bing AI Performance (29 Aug 2026).
Cognitive Load Is Killing Your Website's Conversion Rate
John Sweller's research shows working memory holds roughly 7 items. Stanford found 75% of users judge credibility by design in under 50 milliseconds. Amazon proved every 100ms of latency costs 1% of sales. Cognitive load isn't abstract — it's revenue.