Pillar
Applied psychology in business, marketing, and product
17 articles • Page 2 of 2
AI doesn't just reflect training data bias — it amplifies the biases of the people using it. Five cognitive shortcuts that derail technology decisions, and the structured processes that counteract them.
NLP is scientifically contested and commercially overhyped. I've studied it anyway, for years, because the pattern-recognition framework changed how I read every business conversation.
Martin Seligman's research shows resilience isn't a personality trait — it's a skill. Frontiers in Psychology's 2025 study found that founders with higher psychological capital have measurably lower burnout. This isn't motivational content. It's operational infrastructure.
A founder kept using the word 'struggling' to describe a routine task. She didn't have a competence problem. She had a product-fit problem — and most people can't tell the difference from the inside.
I have credentials in marketing psychology, consumer behavior, and positive psychology. Not because I wanted to be a therapist — because I wanted to understand why people do what they do.
Samuelson and Zeckhauser proved in 1988 that people overwhelmingly stick with the default option — even when alternatives are objectively better. Every product you build inherits this.
95% of purchasing decisions are subconscious. 78% of B2B buyers say trust in the vendor is the deciding factor. Here's what the behavioral science says about how trust actually forms.
John Sweller's research shows working memory holds roughly 7 items. Stanford found 75% of users judge credibility by design in under 50 milliseconds. Amazon proved every 100ms of latency costs 1% of sales. Cognitive load isn't abstract — it's revenue.
