Building Systems Before You Need Them
The businesses that scale cleanly built their systems when they didn't need them yet. By the time you need a system urgently, you're too busy to build it right.

Pillar
Lessons from starting and running ventures
13 articles • Page 2 of 2
The businesses that scale cleanly built their systems when they didn't need them yet. By the time you need a system urgently, you're too busy to build it right.
Retention is often described as a metric. It's actually a verdict — the aggregate judgment of clients who had options, and chose to stay.
Hourly pricing aligns your incentive with speed and the client's incentive with volume. Value-based pricing aligns both with outcomes. The math isn't close.
Brian and I have been building together since 2012. We're married, we're co-founders, and we share a home office. Here's what actually works.