Topic

Measurement

2 articles tagged Measurement.

2 articles

Operations Jun 30, 2026 • 5 min

Your Analytics Are Undercounting. Here's What the Server Sees.

In 2024, 51% of all web traffic was automated, so opt-in tools are built to miss most of what reaches your site. Analytics undercounting is the norm. Server-level measurement gives you the honest number.

Psychology Jun 27, 2026 • 6 min

Why Your Team Games Every Metric You Set

Goodhart's Law says when a measure becomes a target it stops being a good measure. Here is why small teams accidentally reward the number instead of the outcome, and how to build metrics that resist gaming.