Image SEO: What Most Sites Skip
Images are the most commonly neglected on-page SEO asset. They affect Core Web Vitals, accessibility scores, image search visibility, and AI-crawler understanding of your content.
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Amelia S. Gagne
CEO and co-founder of Kief Studio. Full-stack developer and strategist. Perplexity AI Business Fellow. In tech since 2012.
https://ameliasgagne.com106 articles
Zero-Click Search Is Not the Enemy
Studies estimate 60%+ of searches end without a click. Most SEO guides treat this as a crisis. It isn't — if you understand what zero-click visibility actually does for your business.
Three Layers of Analytics: How We Track What Actually Matters
Client-side analytics miss 20-40% of your data. We run three layers — client, server, and behavioral — because no single layer tells the complete story.
HTTP Security Headers: What They Do and Why Most Sites Skip Them
HTTP security headers are server-side instructions that tell browsers how to handle your site's content. They cost nothing to implement and prevent entire categories of attack. Most sites don't have them.
How AI Answer Engines Decide What to Cite
Perplexity, ChatGPT, and Google AI Overviews don't select sources randomly. There's a pattern — and it's learnable.
Retainer vs. Project Work: Why the Model Is the Strategy
The difference between retainer and project work isn't billing structure. It's what kind of relationship you're building, what knowledge you accumulate, and how your business grows.
The Trust Equation in B2B: What Actually Makes Someone Hire You
95% of purchasing decisions are subconscious. 78% of B2B buyers say trust in the vendor is the deciding factor. Here's what the behavioral science says about how trust actually forms.
Running a Business With Your Spouse: What 14 Years Taught Us
Brian and I have been building together since 2012. We're married, we're co-founders, and we share a home office. Here's what actually works.
When to Say No to a Client
Wrong-fit client work costs more than it pays. Not in an abstract sense — in measurable team capacity, diluted focus, and the opportunity cost of what you didn't build while you were busy with the wrong work.
Cognitive Load Is Killing Your Website's Conversion Rate
John Sweller's research shows working memory holds roughly 7 items. Stanford found 75% of users judge credibility by design in under 50 milliseconds. Amazon proved every 100ms of latency costs 1% of sales. Cognitive load isn't abstract — it's revenue.