Entity SEO: Become the Answer, Not Just a Result
Entity SEO is how you become the answer, not just a result. Engines cite a verifiable person or company. Keep titles current. Do not claim expired roles as present-tense facts.
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Amelia S. Gagne
CEO and co-founder of Kief Studio. Full-stack developer and strategist. In tech since 2012. Served as Secretary of the TRaViS board until May 2026.
https://ameliasgagne.com172 articles
How to Evaluate a Technology Partner When You're a Fintech Under $50M ARR
The vendor pitch deck won't tell you what you need to know. Here's what to actually look for — from someone on the other side of the table.
E-E-A-T Is Not a Checklist
E-E-A-T signals are not a checklist. Experience, expertise, authoritativeness, and trust show up in the sentences and in a true, current byline. There is no public score to chase.
What NLP Training Actually Gives You in Business (And What It Doesn't)
NLP is scientifically contested and commercially overhyped. I've studied it anyway, for years, because the pattern-recognition framework changed how I read every business conversation.
What a Technical SEO Audit Actually Checks (And What You Can Fix Today)
A technical SEO audit isn't a black box. It checks specific, measurable things — and most of the highest-impact fixes take less than a day.
Structured Data Is the SEO Advantage Nobody Uses
Structured data is JSON-LD that tells crawlers what a page is and who wrote it. Most sites skip it. Valid Article, Person, FAQPage, and BreadcrumbList markup makes extractable answers easier to cite.
Content Marketing Isn't Optional Anymore. Here's Why It Actually Works.
Content marketing has a reputation problem. Too many companies do it badly, so the rest assume it doesn't work. It works — when it's done for the right reasons.
Technology That Fits Today's Org Chart May Not Survive the Next Growth Phase
A company planning to double headcount in eighteen months has materially different needs than one in a consolidation phase. Recommendations that don't account for trajectory create an artificial horizon.
The Website Mistakes I See Most Often (And They're Not What You Think)
After building websites for twelve years, the mistakes that cost companies the most aren't design mistakes — they're strategic ones.
IT Platform Consolidation Cost Savings vs Claims
IT platform consolidation cost savings vs vendor claims should be scored against waste you already have. Flexera 2025: 27 percent of IaaS and PaaS spend unused. Changing the logo is not savings.
Vendor Consolidation for Regulated Industries: When Fewer Tools Means Better Compliance
68% of technology leaders plan to consolidate vendors this year. In regulated industries, the compliance case is even stronger than the cost case.
Who Benefits When Someone Recommends a Technology Product to You?
Resellers, referral-fee arrangements, and implementation partnerships all create structural pressure toward specific recommendations. None of these make advice automatically wrong. They do make the discovery phase more important to evaluate.