Internal Linking Is the Most Underused SEO Tactic (And It's Free)
Adding 2-3 contextual internal links per page consistently improves rankings for the linked pages within 2-3 weeks. We've measured it across every client site we manage.
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Amelia S. Gagne
CEO and co-founder of Kief Studio. Full-stack developer and strategist. Perplexity AI Business Fellow. In tech since 2012.
https://ameliasgagne.com106 articles
How We Test What Works: A/B Testing SEO Across Platforms and Budgets
We manage many websites across different industries, platforms, and budgets. That gives us something most agencies don't have: a testing lab with real traffic and real data.
Behavioral Analytics: What Your Website Visitors Are Telling You That Google Analytics Can't
Google Analytics tells you what happened. Behavioral analytics tells you why. The difference between the two is the difference between data and insight.
What I Got Wrong About Hiring
The contractor-first assumption, the "culture fit" shorthand, and hiring before the process exists. Three beliefs that cost more than the headcount they were meant to optimize.
Local SEO for Businesses That Operate Across Multiple Locations
Local SEO isn't just for restaurants and dentists. Any business that serves clients in specific geographic markets — including technology studios — benefits from location signals.
Pricing for Value, Not Time
Hourly pricing aligns your incentive with speed and the client's incentive with volume. Value-based pricing aligns both with outcomes. The math isn't close.
Data Governance for Growing Companies: Where to Start When Everything Is Scattered
Your data is in four SaaS tools, three spreadsheets, and someone's email. That's normal. Here's how to fix it without stopping the business.
What Building for Regulated Industries Actually Requires
Cannabis, healthcare, legal services, financial services — regulated industries share a common technical problem: the software has to be right in ways that are verifiable, auditable, and defensible. That changes how you build.
Your Infrastructure Environment Shapes What's Viable — Not Just What's Preferred
A tool designed for one deployment model behaves differently in another. Where your infrastructure lives isn't a preference — it's a constraint that eliminates options before evaluation even starts.
AI in Production: What the Hype Skips
Production AI has reliability, auditability, and hallucination characteristics that the marketing copy doesn't cover. What to actually evaluate before deploying AI in a regulated environment.
Async-First Is Not Remote Work
Remote work is a location policy. Async-first is a documentation discipline — the operating model that determines whether distributed teams produce coherent output or just synchronized chaos.
Default Bias: The Most Powerful Design Decision You'll Ever Make
Samuelson and Zeckhauser proved in 1988 that people overwhelmingly stick with the default option — even when alternatives are objectively better. Every product you build inherits this.