When to Say No to a Client
Wrong-fit client work costs more than it pays. Not in an abstract sense — in measurable team capacity, diluted focus, and the opportunity cost of what you didn't build while you were busy with the wrong work.
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Amelia S. Gagne
CEO and co-founder of Kief Studio. Full-stack developer and strategist. Perplexity AI Business Fellow. In tech since 2012.
https://ameliasgagne.com146 articles
Cognitive Load Is Killing Your Website's Conversion Rate
John Sweller's research shows working memory holds roughly 7 items. Stanford found 75% of users judge credibility by design in under 50 milliseconds. Amazon proved every 100ms of latency costs 1% of sales. Cognitive load isn't abstract — it's revenue.